How to Create Perfect Xiaohongshu Content: A Complete Guide for RedNote

Ryan Barnett · January 20, 2025

Xiaohongshu, or RedNote, is swiftly becoming a much-loved platform for genuine and attractive content. This social sharing, e-commerce, and lifestyle inspiration site is great for creators and businesses alike. To help you get started, this guide covers the basics of Xiaohongshu content creation, essentials on dimensions, tools, and practical tips.

Part1. What is Xiaohongshu?

Xiaohongshu is a community-driven community and playground where people share their real experiences and deal with advice. It's a hub for genuine content, travel and shopping, skincare, and life hacks.

Other platforms center on helping you create content and controlling its authenticity. Xiaohongshu is a wonderful place to share your lifestyle if you're an individual, and it's an incredible place to promote products if you're a brand.

Part2. What Can You Do on Xiaohongshu?

Xiaohongshu is not just a social platform, it actually does have many other functions. It was created for both creators and shoppers and who doesn’t love lifestyle/goods in general, so it’s pretty perfect for everyone all across the board. Here’s a breakdown of the platform’s key features and how you can make the most of them:

· Post Content

Xiaohongshu builds an ecosystem in which users share truly authentic photos and videos to touch others. It can post about what you do in your daily life, your travel experiences, or your product reviews, and the whole post can inform and inspire the community. This platform lives on originality so use your unique perspective to make you stand out.

Using high-quality visuals and genuine stories, content can be elevated to explain or help people understand to encourage and motivate them. This way, it builds traction for your content while you attract a loyal following.

· Shop

Xiaohongshu’s e-commerce ecosystem is the next level of online shopping which embeds user recommendations in the ecosystem. You get to explore honest reviews, find trending products, and actually purchase products within the app. Xiaohongshu is a trusted destination for lifestyle products with the combination of real-life insights and smooth shopping.

· Connect

Xiaohongshu is all about engagement. To create connections with others, you could like, comment on, or share the posts. Sharing your creations with other creators can help you get visibility while also making you feel part of a community. Engagement on Xiaohongshu does not feel transactional in the same way as on other platforms.

· Grow Your Presence

Xiaohongshu is great if you want to publish bilingual content to a growing international audience. Such as adding Chinese and  English subtitles to videos, or creating posts in different languages, also add Chinese subtitles, because this is a Chinese community. you can appeal to the global demographic. Not only will this get you more eyes and ears on your work, but it will also position you as a versatile and inclusive creator.

Part3. Dos and Don'ts on Xiaohongshu

It is important to understand the culture and the values that preoccupy the Xiaohongshu audience. The platform is lighthearted for expressing your creativity but, at the same time, it maintains certain boundaries, so that the platform will be a positive and inviting space to the community.

What to Do:

· Tell personal stories, and describe products and life hacks that are relevant and useful. Any kind of posts that reflect your genuine experiences — these helps build trust, and are more likely to engage users.

· Quality really matters when using high-quality visuals to reflect professionalism and personality in a visual-driven platform like Xiaohongshu. Take the time to create beautiful-looking posts that fit your brand or personality.

· Professionality and effort are shown by high-quality visuals which makes your content much more shareable.

What to Avoid:

· Xiaohongshu is family-friendly and wholesome. Don't post too provocative or inappropriate content. Not only does this fit in with the platform's community guidelines but it also means your posts are more likely to live up to a wider audience.

· Xiaohongshu is a universe of positivity and lifestyle inspiration. Your content can be political or sensitive and can alienate users and cause negative interactions. Your posts should be light-hearted, but about topics that help foster inclusivity and have fun.

· Xiaohongshu places huge value on authenticity. Faking reviews and exaggerated claims damage your credibility and get you bad feedback. Make sure your content is always honest, and it'll make trust happen and an audience you can feel loyal to.

If you stick to the following guidelines, you’ll be able to write engaging and impact content while keeping in mind Xiaohongshu’s own culture.

Part4. Xiaohongshu Image & Video sizes

If you use the right dimensions, your content will look clean and your engagement will skyrocket. Below are the image and video sizes for different content types:

Profile Picture

Recommended size: 400 x 400 pixels (1:1).

Personal Background Image

Recommended size: 1000 x 800 pixels (5:4).

Photo Covers

· Vertical Cover: 3:4 for a full-screen view, 1242 x 1660 pixels (3:4).

· Square Cover: Versatile, 1080 x 1080 (1:1) pixels.

· Horizontal Cover: For specific creative needs only, 1200 x 900 pixels (4:3).

Video Covers

· Vertical Video Cover: 1080 x 1440 pixels (3:4).

· Horizontal Video Cover: 1440 x 1080 pixels (4:3).

Ideal duration for videos: High engagement needs to be under 15–60 seconds.

Pro Tip:

The supported minimum and maximum pixel size on Xiaohongshu is 300 x 600 pixels for both landscape and portrait orientation. If you would like the image not to be distorted or blurred, you should stay within these limits.

Part5. Why insMind is Perfect for Xiaohongshu Content

There is a suite of tools to use for Xiaohongshu creators available through insMind. Each feature of this entails resizing images, improving visual appeal, and whatever else that will make your content as engaging as possible for your audience. Here's a closer look at why these tools are essential:

1. Image Resizer

It can be painful to try and fit Xiaohongshu’s strict size requirements. Using the Image Resizer makes sure your content is preserved while filling your content to all available platform dimensions. What It Does: It helps you adjust your images to particular ratios, from 3:4 to 1:1 keeping clarity still. That ensures your visual feed fits in Xiaohongshu’s feed perfectly.

2. Background Remover

A messy background is distracting and takes your attention away from your subject. This basic tool will take your photo, help you focus on the core of it, and make it clean and professional. What It Does: Works quickly to remove unwanted backgrounds in perfect form for your product shots or profile pictures.

3. AI Image Enhancer

Blurry or dull images won't attract attention. All your visuals become vibrant and sharp masterpieces with the AI Image Enhancer. What It Does: Brightness, contrast, and sharpness are automatic as you auto-feed your Xiaohongshu reputation.

4. AI Expander

Sometimes your images don't meet Xiaohongshu's aspect ratios. The AI Expander will extend your background and allow you to keep the background look intact with your content. What It Does: It seamlessly expands backgrounds using AI to avoid forcing your images to a non-natural size, with offsets if the image doesn't meet size requirements plus other options.

Part6. Practical Examples of Using insMind for Xiaohongshu

With insMind, you can make the most out of your content without any effort. In this case, let’s understand two cases where insMind tools can enhance your Xiaohongshu contents.

Scenario 1: Creating a Vertical Cover for a Travel Post.

Imagine you’ve got a perfect travel shot, but the dimensions don’t exactly fit Xiaohongshu’s vertical cover need of 1242 x 1660 pixels.

· You can resize the image using the Image Resizer to fit to the correct size. Being sure that the image will fit the platform's vertical feed without losing quality, ensures the image will remain top quality.

· Next, you can use the Background Remover to take out distractions such as power lines or other tourists and you’ll be focusing on ONLY you and the scenic backdrop!

· Finally, you will enhance the image with AI Image Enhancer to bring out the blues of the sky and the greens of the hills in the landscape.

Scenario 2: Perfecting a Horizontal Video Cover for a Food Video

Let’s say you have a mouthwatering food video shot and need an exciting thumbnail on Xiaohongshu.

· You may use the Image Resizer to resize the thumbnail to 1440 x 1080 pixels. It guarantees to meet Xiaohongshu's horizontal video cover standards.

· Using the Background Remover, remove clutter from the background to focus on the dish and not things like utensils or a messy table setting.

· AI Expander will give you a larger background if the thumbnail feels cramped. It provides breathing space for the image while keeping composition.

Both these scenarios explain how using the different tools from insMind can assist you in creating stunning content for Xiaohongshu with minimum effort and average graphics.

Part7. Step-by-step guide to changing the language to English

Using the Xiaohongshu app in the default language may not be efficient for everyone. So, you can use this guide and change the language to English:

Step 1: Tap on "Me" at the bottom of the screen.

Step 2: Tap the Settings icon next to "Edit Profile."

Step 3: Select General Settings.

Step 4: Tap on "Language" and choose "English."

This makes for smooth reading by non-native speakers and opens your audience to more.

Part8. How to Post a Text-to-Image Post

One of the attractive features of the Xiaohongshu app is that it allows you to post text-to-image content. You can follow the steps below and post such content yourself:

Step 1: Tap the "+" icon at the bottom of the screen.

Step 2: Select "Choose from Album."

Step 3: Tap the "Image Text" option in the top-right corner.

Step 4: Enter your text, choose a template you like, and tap "OK" to publish.

This feature is great if you want to share quick tips, personal thoughts, or motivational quotes.

Conclusion

To write perfect Xiaohongshu content is to strike a balance between authenticity with visual appeal. With dimensions, you can understand what resonates with your audience, by following the platform guidelines and the many tools insMind has to offer you, you can create posts that build it efficiently.

This guide guarantees your Xiaohongshu presence stands out, whichever you’re sharing: personal experiences or promoting a brand.

Try insMind photo editor now

Ryan Barnett

I'm a freelance writer, content strategist, and SEO consultant. At Photoroom, I write about ecommerce photography and image editing tips.I'm a freelance writer, content strategist, and SEO consultant. At Photoroom, I write about ecommerce photography and image editing tips.