Xiaohongshu Template Size Guide: Perfect Dimensions for Photos and Videos in 2025

Ryan Barnett · January 20, 2025

 

With Xiaohongshu becoming more popular as a visually driven social media platform, including among TikTok creators, it becomes increasingly important to understand its content guidelines. Storytelling and aesthetics being a core focus of the platform, making your content align with the template size is a prerequisite to gaining the highest reach and engagement.

Read this guide that carders out what measurements on Xiaohongshu's template are ideal and how it can make content creation a piece of cake using insMind Image Resizer.

Part1. Xiaohongshu Template Sizes: From Videos to Profile Picture

Thanks to its non-commercial and creative driving ethos, Xiaohongshu is more than just a social platform; it’s a creative space where users can authentically share their stories through images and videos.

Quality is what matters more than quantity, and that means visuals matter, and so does formatting. Using the proper template sizes helps your content look professional, polished, and optimized to attract readers to Xiaohongshu.

1. Profile Picture

Recommended Size: 400 x 400 pixels

The first impression is your profile picture. The image you should use is a high resolution that can cover your personal or brand identity. On smaller screens keep the design simple and uncluttered for maximum clarity.

2. Personal Background Image

Recommended Size: 1000 x 800 pixels

A great background image makes it easy for users to recognize your profile and adds some style or pun to it. Select visuals that represent your or your brand's level of aesthetic and create a theme for your profile page.

3. Cover Photos

You need to grab attention with cover photos. Xiaohongshu allows multiple orientations:

· Vertical Cover: The size is 1242 x 1660 pixels (3:4 ratio)

· Square Cover: 1:1 ratio – 1080 x 1080 pixels

· Horizontal Cover: 1200 x 900 pixels (4:3 ratio)

Try not to have too much text and use sharp, high-contrasting colors. Make sure your cover shows in the vertical feed of Xiaohongshu with high-resolution imagery.

4. Video Covers

· Vertical Video Cover: 3:4 Pixels (1080 x 1440 pixels)

· Horizontal Video Cover: (4:3 ratio) 1440 x 1080 pixels.

· Ideal Video Duration: 15–60 seconds

Maintain a consistent brand image across your video covers and image covers by aligning one with the other. The best are the visuals with clear focal points.

Pro Tip:

Image resolution or size can be measured in pixels. Although higher pixel counts result in clearer images, Xiaohongshu limits the size to 1280 x 1706 pixels and the minimum to 300 x 600 pixels. If you keep your files within these limits, you will never experience distortion or blurriness.

Part2. Xiaohongshu Template Sizes Tips

In Xiaohongshu, it's important to be beautiful in design, and using the right template size is part of that. Discover smart tips from the experts in ways you can create optimized visuals for the platform to help make your posts stand out and engage your target followers.

Stick to the 3:4 Ratio.

The ideal format for Xiaohongshu's vertical feed is a 3:4 ratio. With this ratio, content occupies the screen nicely and grabs the user's attention first, as well. By placing your visuals in this format, they seem more prominent and not clipped.

To have the best results, use tools such as insMind Image Resizer to get the dimensions correct and then your images and videos all should be good for this aspect ratio but no distortion.

Experiment with Alternative Ratios.

While the square (1:1) and horizontal (4:3) ratios can both be great, depending on your theme but 4 ratio rules all here. To enhance your grid, timeliness, and variety, square images will work well with posts about simplicity or symmetrical aesthetics, while horizontal ones will help you spice things up when you post landscape shots.

Experimenting with these formats will help you to deliver your content in the format they want to receive and to diversify your profile's image.

Use High-Quality Visuals

Non-negotiable for Xiaohongshu is uploading high-resolution visuals. Quality is the name of the game when it comes to the platform's audience, and low-resolution images can make your content lose too much.

Always submit via a web platform, upload straight from Xiaohongshu, to ensure sharpness, and clarity. But insMind does have tools that make sure your images stay crisp when resizing so posts feel more professional.

Choose Vibrant Colors

Actually, bold, bright colors are naturally eye-catching no matter how competitive Xiaohongshu is in its visual level. Soft pastels can work for a calming result and bold primaries for drama, vibrant colors elevate your content.

During editing, you can adjust your images' saturation and contrast to make your images pop. This is a great approach for covers, thumbnails, and profile pics.

Use Tools like insMind Image Resizer

insMind Image Resizer makes it easy to create content with particular dimensions. It makes it easy for you to resize images without loss of quality. Designing covers or adapting TikTok content, insMind ensures that your visuals fit Xiaohongshu’s templates perfectly to save you time and improve your creative process.

Part3. How to use insMind Image Resizer to Xiaohongshu content?

Transform your photos and videos into Xiaohongshu-ready content in just a few simple steps:

Step 1: Access insMind Image Resizer

Go to the insMind Image Resizer. There are no downloads or installations needed.

Step 2: Upload Your Image

Upload the photo or video you choose. You can either drag and drop it into the platform or click to upload.

Step 3: Select Custom Dimensions

Input the dimensions you'd like this cover to be: For example, 1080 x 1440 pixels for a vertical video cover. The resized image is previewed to confirm accuracy.

Step 4: Download the Final Output

Download in high resolution once your image or video has been resized. Your image for  Xiaohongshu is now ready to upload!

Part4. For TikTok Creators: Transitioning to Xiaohongshu

TikTok and Xiaohongshu may seem similar, but what their audiences or content preferences have in common are quite different. Here's how to adapt your TikTok content for Xiaohongshu:

Key Differences

· TikTok: It deals with short-pitched videos having dynamic effects and trends.

· Xiaohongshu: Tells more storytelling, high-quality visuals, and aesthetic appeal.

3 Ways to Repurpose Your TikTok Content

Below are 3 of the most effective ways to repropose your TikTok content for Xiaohongshu.

Resize Your Content

TikTok videos often use a 9:16 ratio maybe not in line with Xiaohongshu's 3:4 preference. Use insMind tools to have them resize to exactly match Xiaohongshu’s dimensions.

Adapt Captions and Hashtags

The difference between TikTok’s trend-based captions and Xiaohongshu’s is, they like to have captions with stories to tell. Use hashtags that are relatable and their content is related.

Focus on Authenticity

On Xiaohongshu, content is valued that’s genuine and relatable, not heavily curated. Including those personal stories and experiences in highlight helps you to engage with people better.

Part5. Other insMind Features for Xiaohongshu Content with insMind

Here are some of the additional tools to improve the Xiaoxhongshu Content.

1. Background Removal

One way to make your content stand out is by removing or replacing backgrounds. insMind Background Removal allows you to remove distracting or irrelevant elements to keep your subject as the focus. Video shoots for products allow for a clean and professional video of your product. The tool is especially helpful in improving profile pictures, thumbnails, and promotional images.

2. Image Cropping

When creating Xiaohongshu content, precision is important. Image Cropping is one of insMind's features that lets you perfectly frame your photos for specific templates without losing any details. Whether you have a square cover, vertical layout, or neither, cropping ensures your subject is centered and visually balanced, and helps your posts convey more impact!

3. AI Background Changer

AI Background Changer allows you to change your background instantly. It is an advanced algorithm that replaces the background with a theme or creative alternative. You have the option to stretch your visuals to Xiaohongshu's storytelling aesthetics including minimalistic designs to extravagant, engaging scenes that will make your content more relatable to your audience.

Part6. The Keys to Maximize Engagement on Xiaohongshu with Strategic Content Planning

Creating content for Xiaohongshu is not all about following the technical rules, but also making an emotional connection with your audience. This strategic, unique platform can give you powerful visibility and engagement if you plan the content strategically. Below are two key aspects to focus on:

1. Visual Storytelling is a priority

On Xiaohongshu, it's all about visuals. Don't just use plain images, use visuals to tell a story. To take an example, in a travel post, we could have a string of images such as packing essentials to a shot of a picturesque location, with short captions describing that experience.

Posting with vibrant colors, candid moments and aesthetically pleasing layouts will help your posts become more appealing while being shareable.

2. Arting around trending hashtags and challenges

Trends and community challenges are what Xiaohongshu lives and breathes. Check out trending hashtags in your niche whether that’s skincare tips, outfit inspiration, or home organization, and look around.

Moreover, it helps you join these trends, boosts your content's visibility, and connects you with like-minded creators. By pairing various hashtags alongside authentic content, your posts show up in search results leading to organic reach.

Conclusion

To make engaging and visually appealing posts on Xiaohongshu, you must master Xiaohongshu's template sizes and preferences in terms of content. Tools like insMind Image Resizer take the stress out: using them even amateurs can resize images and videos with no loss in quality.

If you're a TikTok creator making the switch over to Xiaohongshu or a newbie attempting to carve your niche, this guide will equip you with the tools and knowledge to get your bid at success.

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Ryan Barnett

I'm a freelance writer, content strategist, and SEO consultant. At Photoroom, I write about ecommerce photography and image editing tips.I'm a freelance writer, content strategist, and SEO consultant. At Photoroom, I write about ecommerce photography and image editing tips.